Market, Product Launch and Distribution

Credits: 4

Program: Market. Market Structure. Agroindustrial Systems and Productive Chains. Notions of Industrial Organization. Competitive Strategy and SWOT Analysis. Marketing and the relationship with other areas of the company. Marketing and strategic compounds for product launch. Market research. Distribution channels. Characterization and economic relevance of logistics in the agricultural sector. The logistical activities of transportation, warehousing and storage. Case studies on the choice of routes for competitive gain in logistics.